These four words characterize the way we work with clients. Simple–not simplistic. By simple we mean straightforward, clear and direct, unpretentious and without jargon. Practical. We love ideas but love ideas that work more. That is why we strive to be practical, proposing solutions that are effective, a stretch to accomplish, but feasible. Measurable. We are strong believers in measurement both for analyzing the situation or problem and for gauging progress. Disciplined. We approach client challenges in a disciplined way — a clear process for understanding problems and implementing solutions. This can be very innovative or creative but we approach it with discipline.